Why Giving Your Brand A Break Is Okay

Hi beautiful friends! Our founder, Kiki, has a little something to share with you as we kick off our new look & vibe.
Well, hello! I wanted to take the opportunity on this first blog of the fabulous new K Girl to share a bit about what has been going on with myself and with K Girl, and why it’s okay. I am sure you have noticed that since K Girl first launched three years ago we have been anything but consistent. Our content was spotty, our brand was mismatched. We have been running a bit chaotically. So I made the choice to take a little, okay maybe a lot, of time off and refocus.
When I started K Girl it was at the end of a serious relationship. It was a time in my life where I began realizing I had lost myself in the relationship and I no longer knew who I was. So I created the K Girl blog as a way not only to find myself but to help other fabulous women find themselves too. Of course, in hindsight it may have been smarter to have found myself first and then shared what I learned with all of you… or was it truly smarter? The chicken or the egg…
Over the past few years I have definitely found myself and also honed in on why I started K Girl and what I want K Girl to look like in the long haul. I found that I love helping people and empowering women, like myself. I also found that my favorite way to do this is through branding. I believe that life branding is one of those life components that often times gets overlooked and underestimated. A life brand is a brilliant, concise way to define who you are and where you are going in life, love and profession. We’ll dive deeper into what a life brand is later down the road.) But like many humans it took me awhile to discover my purpose and define it.
I have had many ideas for K Girl. And I have time and time again announced my new divine plan, and then… faltered. I either never started or my idea and motivation quickly fizzled. Last year as I was preparing for the birth of my first child I had a serious chat with myself (not out loud, don’t worry, I am not nuts). I called myself out. I was being lazy, undirected. I needed a reset. So, I hit the pause button. I spent the past year dreaming up ideas but not dramatically announcing them to the world. Instead I took a more organic approach; I quietly talked about them to close friends and then I did something truly important. I discovered how I work best.
This was important because it was the beginning of curing my lazy-self. I totally stopped what I was doing and put all my focus into figuring out the best method for me to accomplish all I wanted. I also needed to be able to sustain this new form of working. What I found was that I am super focused from about 7am – 11am and that I get creative at about 2am… Yeah, so not sustainable. Going to bed at 3 am and waking up at 6am while being a single mom to a one year old just wasn’t going to work. So, I decided to just be organic with it. Some days I get up at 6 and other days it’s more like 10 when little man wakes up (Yes, I am crazy lucky that my kid goes to bed at 10pm and gets up at 10am). I haven’t yet found a way to honor both of my working times within the same day. I am still, and always will be, a work in progress. But I am focising on me and how I can bring my dreams to fruition, while still honoring all parts of my life.
Sometimes that means you have to put everything on hold and figure shit out. So that sucked for all of you because my little sabbatical meant K Girl was a total inconsistent hot mess. So finally a few months ago I made the choice to totally shut it down. No more blogs, no more social media posts. Nothing. I wanted to be sure I was truly ready for the next phase of my life and K Girl. Now, if K Girl had a larger following and was a bigger operation this would have been a problem. However, K Girl isn’t there yet(but just you wait, boooyyee!). We are still an unknown blog with a handful of incredibly generous followers. So I had the ability to do this. And I am forever grateful to you for allowing me to take that time.
The whole putting your life on hold may seem nuts but it really is freeing. For those of us who seem to be aimlessly wandering through this world, a total reset is exactly what we need. Now, when you do this no apologizing! You are honoring you and your beautiful hustle. Everyone else can deal with it. When you get back to reality you will be a more confident beautiful person. You will be a better person for you AND everyone else. So it’s a win-win!
I get that you may not be able to take a year or two off and find YOU. But you can still be cognizant of the world you live in and discover the life brand that not only defines who you are but that you can exude with joy and confidence. I had to do this while learning to be a new mom too. So it’s not like I was just at home eating bon-bons. If I can do it you can too.
Just remember to be unapologetic, honest and loving to yourself and others during this transition of YOU. At the end of the day you owe it to yourself to dive into you. Figure out your dreams, how you work and what is the best approach to make it all come true… for you.
You got this.


We want to hear from you. Be sure to drop us a note below and let us know how you have and are honoring yourself to find your life brand.

How I Survived #IRL

At 7:00pm on Friday, March 6th I unplugged and took the unplugged challenge. I turned off my TV, iPhone, iPad and my trusty laptop. I left the digital media driven society that consumes my life. That may seem like a lot of unplugging, but there are plenty of people out there who have much more to unplug. Yes, I see you… Instead, I chose to focus on me, my needs, and my real life personal connections. I reminded myself of what it was like to read without an iPad or write with out my MacBook. I had completely forgotten how to exist in the physical world. I didn’t know how to live #IRL.

Find the balance between the virtual world and your #IRL world.
Find the balance between the virtual world and your #IRL world.

The first hour was a piece of cake. A friend came over to help me kick off my night unplugged, in real life. It was clarifying; I was able to give them all of the attention they deserved. I didn’t have my phone in my hand subconsciously waiting for it to vibrate; to feel that buzz buzz that consumes my sense of togetherness. I wasn’t incessantly checking the time for no other reason than to see if I had missed an alert. No, instead I gave my unwavering attention to my dear friend. Of course when they left I was alone with no TV, no tablet, no laptop and no blessed phone!

After we said our goodbyes and I closed the door, my first instinct was to grab my phone and check my social feeds and call my mom (I can’t believe I am about to admit this, but I call my mom three times a day!). However, I resisted the urge; instead, I aimlessly paced around my apartment for fifteen minutes. Finally, I settled down to read. Of course within five minutes I came across a word that I was unfamiliar with. Instinctively I reached for a phone that wasn’t there. Why? My phone holds my dictionary. Yup, one more reason for me to be glued to my phone. Needless to say stagflation went undefined until I bought a REAL dictionary the next day.

After a full night of sleep, something I haven’t experienced in weeks, I began my day with an invigorating sunrise meditation. As I released my darkness into the sun I set my intentions for my day. Connect. I will connect #IRL. Twenty minutes later I was ready! Namaste.

The rest of the morning went swimmingly! Uninterrupted breakfast with a friend, peaceful walks around the beautiful city of Charleston, Bikram yoga and off to lunch. As I was driving to a new place for lunch I got lost. Unfortunately, when I reached for my phone I found it. Within mere moments I had found where I was going, checked my social feeds, replied to missed texts and began to call my mom. I was done. My day of unplugging and living #IRL ended. I felt like a failure. I only made it 17 hours before I belly flopped into the virtual pool. But I wasn’t a failure, was I?

No, I was not a failure at all. In truth not lasting the full 24 hours helped me to learn a very important lesson. Yes, allowing myself to unplug during real life events like meals, visits with friends or bedtime is vital to my #IRL connections and life. Setting aside quiet time so that I can add more self-fulfilling activities like meditation, yoga or reading are important to my desire to expand my soul. But what I learned that was even more exceptional was that my virtual connections are just as important as my real life connections and activities. I live 12 hours away from my family and without the technology of cellphones or FaceTime I wouldn’t be able to hear or see them as often as I would like. I wouldn’t be able to share in their joys of a fresh baked pie that they posted a picture of on Facebook. I would be disconnected.

Moral of the story, be balanced. Enjoy the instant social connections you are provided through virtual reality. Don’t be afraid to see what is #trending on Twitter or see what silly cat photograph your friend posted on Instagram. It’s okay to live there, so long as you remember to get out and experience life. How will you be able to share that awesome picture of you reading a book on the beach if you don’t get out and do it?! Have fun, get out and experience the world #IRL.