Why Giving Your Brand A Break Is Okay

Hi beautiful friends! Our founder, Kiki, has a little something to share with you as we kick off our new look & vibe.
Well, hello! I wanted to take the opportunity on this first blog of the fabulous new K Girl to share a bit about what has been going on with myself and with K Girl, and why it’s okay. I am sure you have noticed that since K Girl first launched three years ago we have been anything but consistent. Our content was spotty, our brand was mismatched. We have been running a bit chaotically. So I made the choice to take a little, okay maybe a lot, of time off and refocus.
When I started K Girl it was at the end of a serious relationship. It was a time in my life where I began realizing I had lost myself in the relationship and I no longer knew who I was. So I created the K Girl blog as a way not only to find myself but to help other fabulous women find themselves too. Of course, in hindsight it may have been smarter to have found myself first and then shared what I learned with all of you… or was it truly smarter? The chicken or the egg…
Over the past few years I have definitely found myself and also honed in on why I started K Girl and what I want K Girl to look like in the long haul. I found that I love helping people and empowering women, like myself. I also found that my favorite way to do this is through branding. I believe that life branding is one of those life components that often times gets overlooked and underestimated. A life brand is a brilliant, concise way to define who you are and where you are going in life, love and profession. We’ll dive deeper into what a life brand is later down the road.) But like many humans it took me awhile to discover my purpose and define it.
I have had many ideas for K Girl. And I have time and time again announced my new divine plan, and then… faltered. I either never started or my idea and motivation quickly fizzled. Last year as I was preparing for the birth of my first child I had a serious chat with myself (not out loud, don’t worry, I am not nuts). I called myself out. I was being lazy, undirected. I needed a reset. So, I hit the pause button. I spent the past year dreaming up ideas but not dramatically announcing them to the world. Instead I took a more organic approach; I quietly talked about them to close friends and then I did something truly important. I discovered how I work best.
This was important because it was the beginning of curing my lazy-self. I totally stopped what I was doing and put all my focus into figuring out the best method for me to accomplish all I wanted. I also needed to be able to sustain this new form of working. What I found was that I am super focused from about 7am – 11am and that I get creative at about 2am… Yeah, so not sustainable. Going to bed at 3 am and waking up at 6am while being a single mom to a one year old just wasn’t going to work. So, I decided to just be organic with it. Some days I get up at 6 and other days it’s more like 10 when little man wakes up (Yes, I am crazy lucky that my kid goes to bed at 10pm and gets up at 10am). I haven’t yet found a way to honor both of my working times within the same day. I am still, and always will be, a work in progress. But I am focising on me and how I can bring my dreams to fruition, while still honoring all parts of my life.
Sometimes that means you have to put everything on hold and figure shit out. So that sucked for all of you because my little sabbatical meant K Girl was a total inconsistent hot mess. So finally a few months ago I made the choice to totally shut it down. No more blogs, no more social media posts. Nothing. I wanted to be sure I was truly ready for the next phase of my life and K Girl. Now, if K Girl had a larger following and was a bigger operation this would have been a problem. However, K Girl isn’t there yet(but just you wait, boooyyee!). We are still an unknown blog with a handful of incredibly generous followers. So I had the ability to do this. And I am forever grateful to you for allowing me to take that time.
The whole putting your life on hold may seem nuts but it really is freeing. For those of us who seem to be aimlessly wandering through this world, a total reset is exactly what we need. Now, when you do this no apologizing! You are honoring you and your beautiful hustle. Everyone else can deal with it. When you get back to reality you will be a more confident beautiful person. You will be a better person for you AND everyone else. So it’s a win-win!
I get that you may not be able to take a year or two off and find YOU. But you can still be cognizant of the world you live in and discover the life brand that not only defines who you are but that you can exude with joy and confidence. I had to do this while learning to be a new mom too. So it’s not like I was just at home eating bon-bons. If I can do it you can too.
Just remember to be unapologetic, honest and loving to yourself and others during this transition of YOU. At the end of the day you owe it to yourself to dive into you. Figure out your dreams, how you work and what is the best approach to make it all come true… for you.
You got this.
Love,
Kiki

 

We want to hear from you. Be sure to drop us a note below and let us know how you have and are honoring yourself to find your life brand.

Leave a Reply

Your email address will not be published. Required fields are marked *